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Sep 20, 2024
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Yakima Valley College Catalog 2017-2018 [ARCHIVED CATALOG]
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BASM 380: Marketing for Managers5 Cr
Quarters: F
Students will develop the marketing knowledge and skills necessary for successful management of a profit or non-profit organization, including entrepreneurial startups. Topics include understanding marketing concepts, development and execution of a marketing strategy, and the use of e-commerce. Examine niche, business-to-business, business-to-consumer, and business-to-government marketing of products and services.
Prerequisite: Admission into Bachelor of Applied Science in Business Management program or permission of instructor.
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