Business Marketing Certificate

Business Administration Certificates

Students can obtain certificates in specialized areas of business including accounting, accounting clerk, management, marketing, or retail management. Certificates should assist students who plan to enter the job market after only three or four quarters.

Required Courses

The Marketing certificate is designed for students who desire to specialize in the sales and marketing areas of business. Courses in the certificate may apply toward the Associate of Applied Science degree in Business Management with Marketing Specialty.

• BA 115: Business Math 5 Cr ♦
• BA 138: Written Business Communication 5 Cr •
• BA 156: Marketing 5 Cr
• BA 159: Sales Management 5 Cr
• BA 160: Supervision Techniques 5 Cr
• BA 170: Introduction to Advertising 5 Cr
• BA 225: Career Management 5 Cr ■
• BA 259: Fundamentals of E-Commerce 5 Cr
• BUS& 101: Introduction to Business 5 Cr
• IT 100: Introduction to Computers 3 Cr
• IT 120: PowerPoint 2 Cr

Total Credits 50

Core Competency Codes

♦ Computation
• Communication
■ Human Relation

Business Marketing Certificate Program Learning Outcomes

Students will be able to:

1. Demonstrate effective communications, applying interpersonal and cultural awareness to business settings
2. Utilize critical thinking skills to analyze and problem solve quantitative, legal, ethical, and other general business situations
3. Apply information technology tools for problem solving and decision making
4. Examine core marketing principles and their use in decision making and developing business strategy