Dec 21, 2024  
Yakima Valley College Catalog 2022-2023 
    
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Yakima Valley College Catalog 2022-2023 [ARCHIVED CATALOG]

BA 170: Introduction to Advertising

5 Cr
Quarters: W
This course provides a comprehensive introduction to the principles of advertising. The concepts will include the role of advertising in the economy, its influence on society, and the characteristics and use of various media.  Also included are the appropriate strategies used to plan and create an effective advertising campaign.