Dec 26, 2024  
Yakima Valley College Catalog 2021-2022 
    
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Yakima Valley College Catalog 2021-2022 [ARCHIVED CATALOG]

BASM 380: Marketing for Managers

5 Cr
Quarters: F
This course focuses on the marketing knowledge and skills necessary for successful management of a profit or non-profit organization, including entrepreneurial startups.  Topics include understanding marketing concepts, development of a marketing strategy, and the use of e-commerce.  Students will examine niche, business-to- business, business-to consumer, and business-to-government marketing of products and services.
Prerequisite: Admission into Bachelor of Applied Science in Business Management Program or permission of instructor.