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May 03, 2024
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Yakima Valley College Catalog 2017-2018 [ARCHIVED CATALOG]
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BA 170: Introduction to Advertising5 Cr Quarters: S A comprehensive introduction to the principles of advertising. Concepts covered will include the role of advertising in the economy, its influence on society, and characteristics and use of various media. Also included are the appropriate strategies used to plan and create an effective advertising campaign.
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