Dec 03, 2024  
Yakima Valley College Catalog 2024-2025 
    
Catalog Navigation
  Catalog Home
  Catalog Profile
  Your Catalog
  Explore Degree & Certificate Pathways
  Direct Transfer Degrees - Areas of Interest
  Academic Standards, Procedures, and Polices
  Course Descriptions
  Student Life and Services
  Academic Rules
  Admission
  ABE/ELA/HS Completion/GED
  Campus Directory
  Addendums 2024-2025
HELP
Yakima Valley College Catalog 2024-2025

BA 170: Introduction to Advertising

5 Cr
Quarters: W
This course provides a comprehensive introduction to the principles of advertising. The concepts will include the role of advertising in the economy, its influence on society, and the characteristics and use of various media.  Also included are the appropriate strategies used to plan and create an effective advertising campaign.