Sep 19, 2024

Yakima Valley College Catalog 2024-2025

BA 156: Marketing

5 Cr
Quarters: F, S
Covers marketing and business activities concerned with the planning of product, place, promotion, and distribution of goods and services. Fundamental principles and business cases are combined so that the students may understand more clearly the functioning of marketing in our economy and the movement of goods and services from the producer to the consumer.