Apr 23, 2024  
Yakima Valley College Catalog 2019-2020 
    
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Yakima Valley College Catalog 2019-2020 [ARCHIVED CATALOG]

BA 275: Wine Marketing

5 Cr
Quarters: W
Provides a study of wine marketing and sales from the perspective of the Washington State wine industry. The course examines industry standards and emerging trends relating to wine packaging, promotion, pricing, and distribution. Emphasizes strategic branding, consumer behavior, and marketing plans for wineries and wine products.
Recommended: BA 156 .