Apr 25, 2024  
Yakima Valley College Catalog 2018-2019 
    
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Yakima Valley College Catalog 2018-2019 [ARCHIVED CATALOG]

BA 275: Wine Marketing

5 Cr
Quarters: W
Provides a study of wine marketing and sales from the perspective of the Washington State wine industry. The course examines industry standards and emerging trends relating to wine packaging, promotion, pricing, and distribution. Emphasizes strategic branding, consumer behavior, and marketing plans for wineries and wine products.
Recommended: BA 156 .