Mar 29, 2024  
Yakima Valley College Catalog 2018-2019 
    
Yakima Valley College Catalog 2018-2019 [ARCHIVED CATALOG]

BA 170: Introduction to Advertising

5 Cr
Quarters: S
A comprehensive introduction to the principles of advertising. Concepts covered will include the role of advertising in the economy, its influence on society, and characteristics and use of various media. Also included are the appropriate strategies used to plan and create an effective advertising campaign.