Apr 23, 2024  
Yakima Valley College Catalog 2018-2019 
    
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Yakima Valley College Catalog 2018-2019 [ARCHIVED CATALOG]

BA 156: Marketing

5 Cr
Quarters: F, S
Covers marketing and business activities concerned with the planning of product, place, promotion, and distribution of goods and services. Fundamental principles and business cases are combined so that the students may understand more clearly the functioning of marketing in our economy and the movement of goods and services from the producer to the consumer.